If your company has an online presence I’m sure you are aware of the pressure of having to post content on a daily basis. The problem is that this pressure can lead you to post images only to fill up your platform.
However, remember that the content you share on social media shapes the image your potential clients have of your company. If you use short and ineffective messages and low quality images, your followers will have that same perception of your brand. So, instead of randomly put content out there that doesn’t interest anyone, let’s try to find something that resonates with your clients.
Who are you trying to reach?
It’s every marketer’s first rule: you have to understand who your ideal customer is. It isn’t enough to know the demographics and location of your target audience. You have to know as much as possible about them, including their interests, their values, their opinions. Where do they go shopping? What do they do in their free time?
Knowing all of this will help you come up with content that is designed specifically for them, and you will be able to optimise their experience.
Share only relevant content
Once you’ve established what your audience is, the next step will come naturally to you. Whatever you post on your social media platform, your message has to be relevant to your audience. It’s the only way to catch their attention and engage with them. After all, the core of social media is to start a conversation: if your audience isn’t interested in what you’re saying, they won’t engage.
The best way to engage your clients is to create your own content. People connect on a personal level, so your content needs to be unique and reflect your own values.
This might be the most critical step, as it requires time, energy and - mostly - creativity: whether you need text or images, your content needs to be stunning and captivating. So if you don’t have the time and the skills to write articles or take images on a daily basis, it’s a good idea to outsource this task and hire someone to do it for you: you will save a lot of time and you will get the result you want.
It’s like going to the gym. At first you go 4 times a week, then 3, then twice and eventually you quit. But you know that if you want to reach your goal you have to be consistent.
Social media work the same way. You can’t expect to gain clients by only posting one great image. That’s why one of the most critical things to do is creating a social media calendar: in order to make the most out of your new amazing audience-related content, you have to think in the long run, otherwise you’ll find yourself scrambling to find content to share.
Many people believe that social media platforms are big time wasters. However, if you understand the mechanism you will get a valuable tool for building long-term relationships with your clients and for finding new customers. Focus on interacting with people, instead of just shouting out what you sell, and you’ll find new opportunities of business.