I’m taking for granted that you already have impressive images of your food, staff, restaurant. We can talk about how to attract people to your instagram feed for how long you like, but if you don’t have a decent collection of photos to show it’ll be all for nothing. The very best way to promote your restaurant is with high-quality drool-inducing photos: having delicious looking photos on your instagram feed is crucial for getting clients. When people look at your photos they have to think “oh wow, I wanna eat that!”.
On the other hand food photography is not as simple as you might think: taking a picture with your smartphone isn’t enough, as you’ll have to deal with light, background, colors, composition, editing and so on. So if you’re not exactly the best photographer consider about hiring one. I promise, it’ll be worth it.
With that said, let’s see what we can do to attract hungry customers to your door.
Drop the filters
Instagram users generally think that only the images that can’t stand on their own need filters. Just don’t use them. Or if you find a filter that you truly like and that fits your brand, use it in every post.
Find the right hashtags
That’s how people find new content every time, so you want to put hashtags on your photos. It might take a bit of your time at first, but once you understand the game it’ll be a piece of cake for you. Start by thinking of hashtags that are specific to you and your restaurant: if your restaurant is specialised in vegan food, try with #vegan and #organic; if you’re known for your weekend brunch buffet maybe use #brunchbuffet. Remember also to use hashtags related to your own area, for example #copenhagen #vesterbro.
A pro tip: save the hashtags on a note on your phone, so you won’t have to write them every single time you upload a photo.
There’s more than just food
Great photos of food are the core of your instagram feed, but people want to see more than just that: show your customers the daily life of your restaurant. Take photos of the staff, some dish preparation, the interiors. Show them what happens behind closed doors.
Check out what your customers are doing
People coming to your restaurant might post photos on their own instagram feed. Check the “tagged pictures” tab in your profile and explore all the beautiful images your customers have taken.
However, these photos are not yours. Send each user a message thanking them for eating at your restaurant and tell them how you love their picture; ask for their permission to repost their photo and tell them that you will tag them for photo credit.
There’s plenty of food bloggers out there, with a large amount of followers. They are in constant need of fresh content to post, and in need to gain more and more followers. They’re very easy to reach: you can either send them a message through Instagram or you can use their email (look at their bio, there’s high chances you’ll find their email address there). Some of them might ask you for a little compensation, but many will be happy to share their audience with you for the cost of a dinner for two. Invite them over: they can give you a huge exposure on their platforms.