Just like I said in a recent article about Instagram strategy for restaurants, you need to have great images of your hotel. That is a step you can’t skip, because without great photos bringing people to your Instagram feed won’t be as effective.
However, photography is not an easy art, and taking the right pictures requires more time, energy and skills than you imagine: using your smartphones won’t be enough, as you’ll have to deal with light, background, colors, composition, editing and so on. So perhaps it would be a good idea to hire a photographer, in order to get photos that will make your customers say “wow”.
With that said, let’s see what we can do to attract more guests to your door.
Drop the filters
The average Instagram user generally think that only the images that can’t stand on their own need filters. Just don’t use them. Or, if you find a filter that you truly like and that fits your brand, use it in every post.
Find the right hashtags
Hashtags are the way people find new content, and therefore it’s crucial to use hashtags that are specific to you and your hotel. Think about your ideal guests: what would they be looking for? For example, if your hotel is famous for spa and massage treatments you can work with those words, or if your hotel is in a touristic area you can refer to that. It’s also important that you use hashtags related to your own area, for example #copenhagen #nyhavn.
A pro tip: save the hashtags on a note on your phone, so you won’t have to write them every single time you upload a photo.
There’s more than just your hotel rooms
A great way to create variety into your Instagram feed is to consider not only your best amenities - hotel swimming pool, sunny rooftop, gourmet restaurant - but also what’s around you: whether your hotel is surrounded by outstanding mountains, or it’s located in a touristic area, you want people to see what’s near by.
Check out what your guests are doing
People coming to your hotel might post photos on their own instagram feed. Check the “tagged pictures” tab in your profile and explore all the beautiful images your customers have taken.
However, these photos are not yours. Send each user a message thanking them for staying at your hotel and tell them how you love their picture; ask for their permission to repost their photo and tell them that you will tag them for photo credit.
Get in touch with influencers
Nobody wants someone to stay at their hotel for free, I agree on that. Nonetheless, bloggers and influencers can give you something back: they have a large amount of followers to share their images with. They can provide photo and video content for your own social media platforms and website, giving you marketing material to use.
Obviously, try to understand the difference between a proper blogger and a self-titled influencer: try to understand how that person can benefit your hotel and ask them why you should invest in having them as a guest. The pros will tell you.
Remember that consistency is the key here, and if you can’t deal with social media maybe it would be a good idea to outsource the task.