If you were looking at a restaurant website, and saw an ordinary photo of an ordinary dish, would you consider eating there? Probably not.
It’s as simple as that: if your food and your venue look attractive on your website, it’s only natural that more people are going to come and book a table at your restaurant.
Getting the right photos is crucial for succeeding in your business: you can’t afford to have low quality photographs, because it may give the wrong impression to your customers.
But I can just use my phone!
It’s not about how pretty the plate is, and it’s not even about how powerful your camera is: if you place your food in a dark corner, or under ugly yellow light, or if you don’t consider the composition, or what can enhance the dish, or what props to use, you will never get a good photo. After all, if food photographers do this for a living, it means that not anybody can do it. It’s their job to make the most out of your food, to consider the light, the composition, the colors. They know how to enhance your dish.
It’s not easy to take gorgeous and appealing food images, but that’s why your should hire a photographer: it’s really worth it!
It’s too expensive!
One of the biggest objections when it comes to food photography is its cost, which is fairly reasonable. You think that paying a professional photographer only to get a few images is a waste of money.
This is where you are wrong: customers are attracted by great food photography, which ultimately will make you sell more and better. People look at your food on your menu, your website and social media, your online ads: show them what a delicious meal you can prepare for them, and draw them to your door. Restaurants that have invested in food photography have never regretted their decision.
Make a monthly agreement
The most successful restaurants online work with their food photographer periodically, usually once a month, to photograph new dishes and seasonal changes. This allows them to have always fresh and interesting content to use online, and also to be consistent with their style of photography.
I know, you’re still worried about the costs, but it’s not as expensive as you think, as it only takes a few hours to take enough photos to fill up your social media for a month.
Even a few great food photos can make a big difference, and professional food photography is what will help you taking your business to the next level.
There’s plenty of restaurants out there, and they all make very good food. What will make your own restaurant stand out?